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當前位置：首頁 / 資訊 / 汽車集團管理 / 紅旗遍九州，泰岳汽車集團數字化新旅程

紅旗遍九州，泰岳汽車集團數字化新旅程

汽車集團管理 經銷商管理系統 EAS·M4S 企業微信 業財一體 汽車集團軟件  瀏覽：2560 發布時間：2023/11/10

<p><br/></p><p data-first-child="" data-pid="n7aK6Ei8" style="margin-top: 0px; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; text-wrap: wrap;"><br/></p><p data-first-child="" data-pid="n7aK6Ei8" style="text-align: center; margin-top: 0px; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; text-wrap: wrap;">· 服務車商，悅享云端 ·</p><p></p><figure data-size="normal" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; text-wrap: wrap;"><div><img src="https://pic3.zhimg.com/80/v2-56772d560658dd0c45f46c62e2480e4a_720w.webp" data-size="normal" data-rawwidth="1024" data-rawheight="430" data-original-token="v2-56772d560658dd0c45f46c62e2480e4a" class="origin_image zh-lightbox-thumb lazy" width="1024" data-original="https://pic3.zhimg.com/v2-56772d560658dd0c45f46c62e2480e4a_r.jpg" data-actualsrc="https://pic3.zhimg.com/v2-56772d560658dd0c45f46c62e2480e4a_b.jpg" height="430" data-lazy-status="ok" style="display: block; margin-right: auto; margin-left: auto; height: auto; cursor: zoom-in; background-color: transparent; animation: 0.5s ease-in 0s 1 normal none running animation-1yvu044; width: 690px;"/></div><figcaption style="color: rgb(153, 153, 153); font-size: 0.9em; line-height: 1.5; margin-top: calc(0.666667em); padding-right: 1em; padding-left: 1em; text-align: center;">泰岳集團</figcaption></figure><p></p><p data-pid="-j6J7gml" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; text-wrap: wrap;">在傳統商業模式中，汽車4S主要依靠進銷差價盈利。業務板塊包括展廳零售、售后配件銷售、二手車和金融衍生服務。</p><p data-pid="nsTepRpw" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; text-wrap: wrap;">然而，隨著行業快速發展和擴張，4S行業的短板開始凸顯，經銷商集團經營壓力持續增大。為提升競爭優勢，經銷商集團正在調整發展模式和管理方式。</p><p data-pid="ltqFv9NF" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; text-wrap: wrap;"><span style="font-synthesis: style; font-weight: 600;">文</span>| 小悅悅</p><p data-pid="0CaEfQCY" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; text-wrap: wrap;"><em><span style="font-synthesis: style; font-weight: 600;">Hi Cargeer，請觀看本期采訪視頻~</span></em></p><p data-pid="F6f78GZm" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; text-wrap: wrap;">泰岳汽車是一汽紅旗品牌全國重要戰略合作伙伴，作為數字化轉型的新勢力，他們的表現可圈可點。從業務增長帶來的管控需求梳理，到數字化戰略的統一規劃，再到3個月16家門店的實施落地，泰岳汽車打造了一套適合自身特色的數字化管理方法論。</p><p data-pid="F6f78GZm" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; text-wrap: wrap;">為了更深入地理解泰岳汽車的數字建設思路與實施路徑，車商悅專訪了<span style="border-bottom: 1px solid rgb(69, 69, 69);">泰岳汽車集團CEO成曉瑩</span>及<span style="border-bottom: 1px solid rgb(69, 69, 69);">泰岳汽車集團數字化負責人張峰。</span></p><h2 style="font-variant-numeric: inherit; font-variant-east-asian: inherit; font-variant-alternates: inherit; font-variant-position: inherit; font-stretch: inherit; font-size: 1.2em; line-height: 1.5; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-optical-sizing: inherit; font-kerning: inherit; font-feature-settings: inherit; font-variation-settings: inherit; margin-top: calc(2.33333em); margin-bottom: calc(1.16667em); clear: left; font-synthesis: style; color: rgb(18, 18, 18); text-wrap: wrap;"><span style="font-synthesis: style;">01 為什么要發展數字化？</span></h2><p data-pid="wZzm6oLJ" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; text-wrap: wrap;">泰岳汽車集團擁有自身的優勢和特點，其門店遍布北京、上海、四川、河南、新疆、寧夏全國10多個省市自治區。因此，要將戰略意識傳達給各個門店并實現統一管理是一項極具挑戰的任務。而主機廠DMS品牌的封閉性增加了集團統一管理的難度。</p><p data-pid="BwJvKtH_" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; text-wrap: wrap;">通過持續穩健的經營，泰岳汽車的門店數也在不斷增加。此時，泰岳汽車總經理成曉瑩認為，集團標準化管理和數字化支撐體系的建立，開始變得愈發重要。</p><p></p><figure data-size="normal" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; text-wrap: wrap;"><img src="https://pic1.zhimg.com/80/v2-11a9dff20a3f6a819381674809935718_720w.webp" data-caption="" data-size="normal" data-rawwidth="1024" data-rawheight="432" data-original-token="v2-11a9dff20a3f6a819381674809935718" class="origin_image zh-lightbox-thumb lazy" width="1024" data-original="https://pic1.zhimg.com/v2-11a9dff20a3f6a819381674809935718_r.jpg" data-actualsrc="https://pic1.zhimg.com/v2-11a9dff20a3f6a819381674809935718_b.jpg" height="432" data-lazy-status="ok" style="display: block; margin-right: auto; margin-left: auto; height: auto; cursor: zoom-in; background-color: transparent; animation: 0.5s ease-in 0s 1 normal none running animation-1yvu044; width: 690px;"/></figure><p></p><p data-pid="kxC85WcE" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; text-wrap: wrap;">泰岳汽車集團數字化負責人張峰，則從另一個角度講述了自己對數字化的看法。他認為，隨著新能源汽車的興起，汽車行業正面臨新的機遇與挑戰。客戶在哪里？員工需要什么支持？現有的產品和服務是否能滿足客戶的需求？這些是泰岳面對的挑戰，也是他進行數字化變革的方向。</p><h2 style="font-variant-numeric: inherit; font-variant-east-asian: inherit; font-variant-alternates: inherit; font-variant-position: inherit; font-stretch: inherit; font-size: 1.2em; line-height: 1.5; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-optical-sizing: inherit; font-kerning: inherit; font-feature-settings: inherit; font-variation-settings: inherit; margin-top: calc(2.33333em); margin-bottom: calc(1.16667em); clear: left; font-synthesis: style; color: rgb(18, 18, 18); text-wrap: wrap;"><br/><span style="font-synthesis: style;">02 數字化建設思路</span></h2><p data-pid="j4s_CxYf" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; text-wrap: wrap;">相較于新零售行業，中國汽車經銷商整體數字化程度并不高。張峰認為，泰岳的數字化管理不能閉門造車，應該從外部行業學習好的做法和模式。泰岳汽車希望通過精細化的管理體系，提高集團運營效率，并為門店業務賦能。同時，借助數字化工具更快速地與客戶建立聯系，更精準地了解客戶需求，為客戶提供個性化服務，以提升集團的競爭力。</p><p data-pid="FEwahWaF" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; text-wrap: wrap;">為了實現這一目標，2022年，泰岳汽車集團在金蝶EAS財務系統的基礎上上線了4S業務管理系統。隨后，依托業財一體的數字化底座，陸續打造了泰岳BI報表、企業微信和微商城小程序等工具。這為泰岳汽車集團的數字化轉型提供了強有力的支持，同時也有助于提升了競爭力，更好地應對市場的挑戰。</p><p data-pid="ILVZNJIX" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; text-wrap: wrap;"><span style="font-synthesis: style; font-weight: 600;">首先，搭建一個牢固的數字化底座。</span>基于金蝶業財一體化系統，泰岳將業財數據進行沉淀和匯總，包括整車管理、售后維修管理、衍生業務管理、二手車管理以及財務會計等。就像建房子，地基決定了你未來想怎么裝修，想建多高的樓。</p><p data-pid="YqQV84m6" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; text-wrap: wrap;"><span style="font-synthesis: style; font-weight: 600;">其次，運用具有社交生態能力的企業微信統一員工與客戶的門戶。</span>泰岳將OA、HR、SCRM等功能集成到企微平臺，通過金蝶ERP與企微的連接，將業務數據反饋到企業微信中。逐漸豐富的客戶畫像和群標簽，將更好地幫助集團統一管理客戶資源，助力門店為客戶提供精準的服務。</p><p data-pid="htVDcrIS" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; text-wrap: wrap;"><span style="font-synthesis: style; font-weight: 600;">緊接著，建立BI體系，打破了集團數據孤島的局面。</span>泰岳建立了自己的數據庫，將數據進行匯總、清洗和分析，并將關鍵指標以圖表的形式呈現給管理層。這樣做的目的是幫助集團全局把握經營現狀，快速發現業務短板，并做出更高效的決策。</p><p></p><figure data-size="normal" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; text-wrap: wrap;"><div><img src="https://pic2.zhimg.com/80/v2-829a4409a1b12e377c1a69aec9133ced_720w.webp" data-size="normal" data-rawwidth="1920" data-rawheight="1080" data-original-token="v2-829a4409a1b12e377c1a69aec9133ced" class="origin_image zh-lightbox-thumb lazy" width="1920" data-original="https://pic2.zhimg.com/v2-829a4409a1b12e377c1a69aec9133ced_r.jpg" data-actualsrc="https://pic2.zhimg.com/v2-829a4409a1b12e377c1a69aec9133ced_b.jpg" height="1080" data-lazy-status="ok" style="display: block; margin-right: auto; margin-left: auto; height: auto; cursor: zoom-in; background-color: transparent; animation: 0.5s ease-in 0s 1 normal none running animation-1yvu044; width: 690px;"/></div><figcaption style="color: rgb(153, 153, 153); font-size: 0.9em; line-height: 1.5; margin-top: calc(0.666667em); padding-right: 1em; padding-left: 1em; text-align: center;">業財一體化底座</figcaption></figure><p></p><p class="ztext-empty-paragraph" style="margin-top: -0.8em; margin-bottom: -0.8em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; text-wrap: wrap;"><br/></p><h2 style="font-variant-numeric: inherit; font-variant-east-asian: inherit; font-variant-alternates: inherit; font-variant-position: inherit; font-stretch: inherit; font-size: 1.2em; line-height: 1.5; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-optical-sizing: inherit; font-kerning: inherit; font-feature-settings: inherit; font-variation-settings: inherit; margin-top: calc(2.33333em); margin-bottom: calc(1.16667em); clear: left; font-synthesis: style; color: rgb(18, 18, 18); text-wrap: wrap;"><span style="font-synthesis: style;">03 實施落地步驟</span></h2><p data-pid="0z8G38kx" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; text-wrap: wrap;">泰岳汽車將數字化建設視為一把手工程，由董事長掛帥，總經理擔任組長，通過充分的前期準備工作，統一集團上下各部門的思想，為系統的順利推行鋪平了道路。</p><p data-pid="hWZCt3io" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; text-wrap: wrap;">在成都和開封兩家試點店上線的過程中，張峰協同金蝶實施顧問，帶領種子用戶制定了泰岳數字化系統的上線標準與細則，這些舉措為全國門店的實施打下了基礎。</p><p data-pid="hWZCt3io" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; text-wrap: wrap;">“最初，我們編寫了700多頁的泰岳金蝶操作手冊。但我們很快意識到視頻更便于大家理解，于是又組織種子用戶錄制了操作視頻。在這個過程中，我們發現某些崗位的業務差異化較大。因此，我們又組織了全國各門店關鍵崗位的員工進行了為期兩天的線下培訓，并將轉訓過程總結成案例。”張峰向我們分享了系統實施的過程。</p><p data-pid="orWmcGro" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; text-wrap: wrap;">正因為泰岳汽車每一步都腳踏實地，才有3個月時間上線16家門店的成果。目前每天超過600人在金蝶系統進行單據處理。</p><p></p><figure data-size="normal" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; text-wrap: wrap;"><img src="https://pic2.zhimg.com/80/v2-3bc04b2ce4d3feb9870e8a44ab593a75_720w.webp" data-caption="" data-size="normal" data-rawwidth="1024" data-rawheight="555" data-original-token="v2-3bc04b2ce4d3feb9870e8a44ab593a75" class="origin_image zh-lightbox-thumb lazy" width="1024" data-original="https://pic2.zhimg.com/v2-3bc04b2ce4d3feb9870e8a44ab593a75_r.jpg" data-actualsrc="https://pic2.zhimg.com/v2-3bc04b2ce4d3feb9870e8a44ab593a75_b.jpg" height="555" data-lazy-status="ok" style="display: block; margin-right: auto; margin-left: auto; height: auto; cursor: zoom-in; background-color: transparent; animation: 0.5s ease-in 0s 1 normal none running animation-1yvu044; width: 690px;"/></figure><p></p><h2 style="font-variant-numeric: inherit; font-variant-east-asian: inherit; font-variant-alternates: inherit; font-variant-position: inherit; font-stretch: inherit; font-size: 1.2em; line-height: 1.5; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-optical-sizing: inherit; font-kerning: inherit; font-feature-settings: inherit; font-variation-settings: inherit; margin-top: calc(2.33333em); margin-bottom: calc(1.16667em); clear: left; font-synthesis: style; color: rgb(18, 18, 18); text-wrap: wrap;"><span style="font-synthesis: style;">04 帶來的改變</span></h2><p data-pid="Q77_-QWN" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; text-wrap: wrap;">在只使用DMS系統的時期，數據統一口徑需要很高的管理成本。當集團需要數據進行決策時，首先各門店要從DMS導出數據到Excel表，再由集團匯總報表。整個過程耗時長、效率、誤差多。</p><p data-pid="QioxVXuX" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; text-wrap: wrap;">“如果數字不準確，我們對任何事情的判斷都會受影響，最終導致決策失誤。”成曉瑩指出。</p><p data-pid="OdRzs1i7" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; text-wrap: wrap;">現在各門店統一在金蝶EAS上錄入業務數據，集團每天在18點提取當天數據。“對我的工作來說，更省心了！以前更多地傾向于人治，涉及到規則和獎罰的考量。現在至少口徑是一致的，數據時效性和準確性也得到保障！”成曉瑩欣慰地表示。</p><p data-pid="Csl6RL97" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; text-wrap: wrap;">借助數字系統提升集團數字化管理能力，既能保證集團穩健發展和擴張，也能保障門店的合規經營。基于準確的經營數據可以更客觀、更快速反映門店管理的短板，助力管理層更精準地定位問題。</p><p></p><figure data-size="normal" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; text-wrap: wrap;"><div><img src="https://pic2.zhimg.com/80/v2-2922c9b5010413a78150339ada71e5f9_720w.webp" data-size="normal" data-rawwidth="1024" data-rawheight="576" data-original-token="v2-2922c9b5010413a78150339ada71e5f9" class="origin_image zh-lightbox-thumb lazy" width="1024" data-original="https://pic2.zhimg.com/v2-2922c9b5010413a78150339ada71e5f9_r.jpg" data-actualsrc="https://pic2.zhimg.com/v2-2922c9b5010413a78150339ada71e5f9_b.jpg" height="576" data-lazy-status="ok" style="display: block; margin-right: auto; margin-left: auto; height: auto; cursor: zoom-in; background-color: transparent; animation: 0.5s ease-in 0s 1 normal none running animation-1yvu044; width: 690px;"/></div><figcaption style="color: rgb(153, 153, 153); font-size: 0.9em; line-height: 1.5; margin-top: calc(0.666667em); padding-right: 1em; padding-left: 1em; text-align: center;">泰岳汽車集團CEO成曉瑩</figcaption></figure><p></p><p data-pid="a9-UBPFv" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; text-wrap: wrap;"><br/></p><h2 style="font-variant-numeric: inherit; font-variant-east-asian: inherit; font-variant-alternates: inherit; font-variant-position: inherit; font-stretch: inherit; font-size: 1.2em; line-height: 1.5; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-optical-sizing: inherit; font-kerning: inherit; font-feature-settings: inherit; font-variation-settings: inherit; margin-top: calc(2.33333em); margin-bottom: calc(1.16667em); clear: left; font-synthesis: style; color: rgb(18, 18, 18); text-wrap: wrap;"><span style="font-synthesis: style;">05 人·車·生活展望</span></h2><p data-pid="Y9M_vRvW" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; text-wrap: wrap;">成曉瑩認為，泰岳汽車已經實現了基礎的數字化管理，未來的發展應該更多地關注于客戶服務。作為一家涉足汽車、房產和新能源等多個領域的集團，泰岳將能夠利用其多業態的優勢，為客戶提供更豐富的增值服務。 “目前，紅車會會員體系正逐步搭建中，我們希望客戶不僅僅是在泰岳買車，還能夠擁有一種全新的、更多的生活方式。”成曉瑩與我們分享道。</p><p></p><figure data-size="normal" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; text-wrap: wrap;"><img src="https://pic3.zhimg.com/80/v2-d2383324a4055feade20d7660d17e50a_720w.webp" data-caption="" data-size="normal" data-rawwidth="1024" data-rawheight="623" data-original-token="v2-d2383324a4055feade20d7660d17e50a" class="origin_image zh-lightbox-thumb lazy" width="1024" data-original="https://pic3.zhimg.com/v2-d2383324a4055feade20d7660d17e50a_r.jpg" data-actualsrc="https://pic3.zhimg.com/v2-d2383324a4055feade20d7660d17e50a_b.jpg" height="623" data-lazy-status="ok" style="display: block; margin-right: auto; margin-left: auto; height: auto; cursor: zoom-in; background-color: transparent; animation: 0.5s ease-in 0s 1 normal none running animation-1yvu044; width: 690px;"/></figure><p></p><p data-pid="hiFyqiyz" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; text-wrap: wrap;">此外，作為紅旗戰略合作伙伴，泰岳汽車擁有許多優秀的一線人員，例如金融專家和鈑金維修專家；同時，泰岳也擁有眾多優質的紅旗客戶，這些客戶對紅旗的理解遠大于銷售人員。</p><p data-pid="hiFyqiyz" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; text-wrap: wrap;">“我們希望將這些意見領袖（KOL）和關鍵消費者（KOC）聚集在一起，駕駛著紅旗車輛，一同體驗全國各地的生活，并通過直播的方式向更多的車主傳遞泰岳集團人·車·生活的理念。”張峰分享了他的運營設想。</p><p></p><figure data-size="normal" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; text-wrap: wrap;"><img src="https://pic3.zhimg.com/80/v2-97d76467aca2f73fb7093609452105ea_720w.webp" data-caption="" data-size="normal" data-rawwidth="1024" data-rawheight="487" data-original-token="v2-97d76467aca2f73fb7093609452105ea" class="origin_image zh-lightbox-thumb lazy" width="1024" data-original="https://pic3.zhimg.com/v2-97d76467aca2f73fb7093609452105ea_r.jpg" data-actualsrc="https://pic3.zhimg.com/v2-97d76467aca2f73fb7093609452105ea_b.jpg" height="487" data-lazy-status="ok" style="display: block; margin-right: auto; margin-left: auto; height: auto; cursor: zoom-in; background-color: transparent; animation: 0.5s ease-in 0s 1 normal none running animation-1yvu044; width: 690px;"/></figure><p></p><p data-pid="6MBz8dDc" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; text-wrap: wrap;">人·車·生活是一種汽車文化，也是泰岳汽車集團的數字化愿景，不久的將來，我們將看到泰岳汽車攜手紅旗車主，共同打造出一條泰岳版的絲綢之路！</p><p class="ztext-empty-paragraph" style="margin-top: -0.8em; margin-bottom: -0.8em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; text-wrap: wrap;"><br/></p><h2 style="font-variant-numeric: inherit; font-variant-east-asian: inherit; font-variant-alternates: inherit; font-variant-position: inherit; font-stretch: inherit; font-size: 1.2em; line-height: 1.5; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-optical-sizing: inherit; font-kerning: inherit; font-feature-settings: inherit; font-variation-settings: inherit; margin-top: calc(2.33333em); margin-bottom: calc(1.16667em); clear: left; font-synthesis: style; color: rgb(18, 18, 18); text-wrap: wrap;"><span style="font-synthesis: style;">關于泰岳汽車集團</span></h2><p data-pid="qVV34k6y" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; text-wrap: wrap;">泰岳汽車是山東泰岳實業集團有限公司旗下主營汽車領域的集團企業，總部位于北京。自2004年在東營建立了第一家北京現代店起，現已發展為擁有50多家門店和商超的汽車經銷商集團。經營品牌包括紅旗、梅賽德斯—奔馳、福特、北京現代等。泰岳汽車擁有全方位的汽車服務體系，包括銷售、售后、二手車、改裝、出行和出口等板塊。集團以“為客戶創造價值，讓員工放飛夢想”為原則，穩健地發展著。</p><p></p><figure data-size="normal" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; text-wrap: wrap;"><div><img src="https://pic4.zhimg.com/80/v2-c2510f154f36eaeca20fc81660011b43_720w.webp" data-size="normal" data-rawwidth="1024" data-rawheight="622" data-original-token="v2-c2510f154f36eaeca20fc81660011b43" class="origin_image zh-lightbox-thumb lazy" width="1024" data-original="https://pic4.zhimg.com/v2-c2510f154f36eaeca20fc81660011b43_r.jpg" data-actualsrc="https://pic4.zhimg.com/v2-c2510f154f36eaeca20fc81660011b43_b.jpg" height="622" data-lazy-status="ok" style="display: block; margin-right: auto; margin-left: auto; height: auto; cursor: zoom-in; background-color: transparent; animation: 0.5s ease-in 0s 1 normal none running animation-1yvu044; width: 690px;"/></div><figcaption style="color: rgb(153, 153, 153); font-size: 0.9em; line-height: 1.5; margin-top: calc(0.666667em); padding-right: 1em; padding-left: 1em; text-align: center;">泰岳汽車</figcaption></figure><p></p><p data-pid="HQPxSQV1" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; text-wrap: wrap;"><br/></p><h2 style="font-variant-numeric: inherit; font-variant-east-asian: inherit; font-variant-alternates: inherit; font-variant-position: inherit; font-stretch: inherit; font-size: 1.2em; line-height: 1.5; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-optical-sizing: inherit; font-kerning: inherit; font-feature-settings: inherit; font-variation-settings: inherit; margin-top: calc(2.33333em); margin-bottom: calc(1.16667em); clear: left; font-synthesis: style; color: rgb(18, 18, 18); text-wrap: wrap;"><span style="font-synthesis: style;">05 創見者說</span></h2><p></p><figure data-size="normal" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; text-wrap: wrap;"><div><img src="https://pic2.zhimg.com/80/v2-c0f39f875ee970fc9c8dd70052f87799_720w.webp" data-size="normal" data-rawwidth="1024" data-rawheight="456" data-original-token="v2-c0f39f875ee970fc9c8dd70052f87799" class="origin_image zh-lightbox-thumb lazy" width="1024" data-original="https://pic2.zhimg.com/v2-c0f39f875ee970fc9c8dd70052f87799_r.jpg" data-actualsrc="https://pic2.zhimg.com/v2-c0f39f875ee970fc9c8dd70052f87799_b.jpg" height="456" data-lazy-status="ok" style="display: block; margin-right: auto; margin-left: auto; height: auto; cursor: zoom-in; background-color: transparent; animation: 0.5s ease-in 0s 1 normal none running animation-1yvu044; width: 690px;"/></div><figcaption style="color: rgb(153, 153, 153); font-size: 0.9em; line-height: 1.5; margin-top: calc(0.666667em); padding-right: 1em; padding-left: 1em; text-align: center;">泰岳汽車集團CEO成曉瑩</figcaption></figure><figure data-size="normal" style="margin-top: calc(2.24em); margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; text-wrap: wrap;"><div><img src="https://pic2.zhimg.com/80/v2-35e78c41a26b1fbf3c39161ca1a0d775_720w.webp" data-size="normal" data-rawwidth="1024" data-rawheight="440" data-original-token="v2-35e78c41a26b1fbf3c39161ca1a0d775" class="origin_image zh-lightbox-thumb lazy" width="1024" data-original="https://pic2.zhimg.com/v2-35e78c41a26b1fbf3c39161ca1a0d775_r.jpg" data-actualsrc="https://pic2.zhimg.com/v2-35e78c41a26b1fbf3c39161ca1a0d775_b.jpg" height="440" data-lazy-status="ok" style="display: block; margin-right: auto; margin-left: auto; height: auto; cursor: zoom-in; background-color: transparent; animation: 0.5s ease-in 0s 1 normal none running animation-1yvu044; width: 690px;"/></div><figcaption style="color: rgb(153, 153, 153); font-size: 0.9em; line-height: 1.5; margin-top: calc(0.666667em); padding-right: 1em; padding-left: 1em; text-align: center;">泰岳汽車集團數字化負責人張峰</figcaption></figure><p></p><p data-pid="XfR2GSIX" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; text-wrap: wrap;"><br/><br/><br/></p><section style="margin-right: 8px; margin-left: 8px; text-wrap: wrap; background-color: rgb(250, 250, 250); outline: 0px; max-width: 100%; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; color: rgb(89, 86, 86); font-size: 13px; visibility: visible; text-align: center; box-sizing: border-box !important; overflow-wrap: break-word !important;"><em style="outline: 0px; max-width: 100%; box-sizing: border-box; font-size: 14px; letter-spacing: 0.544px; color: rgb(0, 0, 0); font-family: Optima-Regular, PingFangTC-light; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important;">- End -</strong></em></section><p><section style="margin-right: 8px; margin-left: 8px; text-wrap: wrap; background-color: rgb(250, 250, 250); outline: 0px; max-width: 100%; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; color: rgb(89, 86, 86); font-size: 13px; visibility: visible; text-align: center; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br/></section><section style="margin-right: 8px; margin-left: 8px; text-wrap: wrap; background-color: rgb(250, 250, 250); outline: 0px; max-width: 100%; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: center; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span data-docs-delta="[[20,"法律效力","inline-dir:\"ltr\""],[20,"\n","24:\"zhQL\"|32:4|direction:\"ltr\""],[20,"電子簽約 = 電子合同文件+簽署主體認證+簽署意愿確認，","inline-dir:\"ltr\""],[20,"可靠的電子簽名"],[20,"在","inline-dir:\"ltr\""],[20,"功能便捷的基礎上，保證合同數據安全及電子合同有效力。"],[20,"\n","24:\"Z4tK\"|direction:\"ltr\""],[20,"\n","24:\"RUb3\"|direction:\"ltr\""],[20,"根據《中華人民共和國電子簽名法》第十三條和十四條規定：可靠的電子簽名和手寫簽名或者蓋章具有同等的法律效力，電子合同是合同的另一種形式。","inline-dir:\"ltr\""],[20,"\n","24:\"9G9j\"|direction:\"ltr\""]]" data-copy-origin="https://shimo.im" style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="margin-right: 8px; margin-bottom: 24px; margin-left: 8px; outline: 0px; max-width: 100%; letter-spacing: 0.578px; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; letter-spacing: 0.5px; font-size: 24px; color: rgb(0, 0, 0); box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">百強經銷商選擇</strong></span><span style="outline: 0px; max-width: 100%; font-size: 24px; color: rgb(35, 134, 238); letter-spacing: 0.5px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"> </strong></span><span style="outline: 0px; max-width: 100%; letter-spacing: 0.5px; font-size: 24px; color: rgb(0, 128, 255); box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">金蝶車商悅</strong></span></section></span></section><section style="margin-right: 8px; margin-bottom: 8px; margin-left: 8px; text-wrap: wrap; background-color: rgb(250, 250, 250); outline: 0px; max-width: 100%; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span data-docs-delta="[[20,"法律效力","inline-dir:\"ltr\""],[20,"\n","24:\"zhQL\"|32:4|direction:\"ltr\""],[20,"電子簽約 = 電子合同文件+簽署主體認證+簽署意愿確認，","inline-dir:\"ltr\""],[20,"可靠的電子簽名"],[20,"在","inline-dir:\"ltr\""],[20,"功能便捷的基礎上，保證合同數據安全及電子合同有效力。"],[20,"\n","24:\"Z4tK\"|direction:\"ltr\""],[20,"\n","24:\"RUb3\"|direction:\"ltr\""],[20,"根據《中華人民共和國電子簽名法》第十三條和十四條規定：可靠的電子簽名和手寫簽名或者蓋章具有同等的法律效力，電子合同是合同的另一種形式。","inline-dir:\"ltr\""],[20,"\n","24:\"9G9j\"|direction:\"ltr\""]]" data-copy-origin="https://shimo.im" style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section powered-by="xiumi.us" style="padding-right: 12px; padding-left: 12px; outline: 0px; max-width: 100%; letter-spacing: 0.544px; line-height: 2; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; color: rgb(34, 34, 34); line-height: 1.5em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span data-docs-delta="[[20,"在客戶運營上，集團負責規劃與監督，門店負責執行與需求發起。彼此間保持大量的溝通，以確保信息理解不會出現大的偏差。","inline-dir:\"ltr\""],[20,"\n","24:\"XyRb\"|direction:\"ltr\""],[20,"\n","24:\"7Kff\"|direction:\"ltr\""],[20,"“回顧整個項目，我認為最大的挑戰在于：如何讓員工具備基礎的客戶運營意識，如何將客戶運營好，以及如何將這些行為轉化為常規動作。”宋雪說到。","inline-dir:\"ltr\""],[20,"\n","24:\"0mfD\"|direction:\"ltr\""],[20,"\n","24:\"VQ6o\"|direction:\"ltr\""],[20,"“前期我們做了大量的基礎工作，即與每個門店溝通，介紹整體規劃和愿景，然而這些對他們來說都太遙遠。因此，我們采取了三個關鍵措施：首先，一把手負責制，每個門店的總經理是這個項目的第一負責人。其次，制度化，統一動作標準，包括如何用企微添加客戶、發送歡迎語、發送名片、為客戶做備注、打標簽，每個環節都有非常細致的規定。第三，績效化，每個環節都有不同的數據要求與績效考核。”","inline-dir:\"ltr\""],[20,"\n","24:\"FsP6\"|direction:\"ltr\""],[20,"\n","24:\"8DuQ\"|direction:\"ltr\""],[20,"“從早期的集體不理解，到","inline-dir:\"ltr\""],[20,"今天，所有運營行為已經是店端自發發起的了。甚至活動結束后，他們會自己反饋活動的執行效果，通過數據發現哪些方面還需要改進。"],[20,"”宋雪與我們分享到。曉之以情動之以理，康橋集團由上至下，共同攻克了客戶運營前期階段的難題。 ","inline-dir:\"ltr\""]]" data-copy-origin="https://shimo.im" style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section powered-by="xiumi.us" style="margin-top: 10px; margin-bottom: 10px; outline: 0px; max-width: 100%; font-size: 15px; font-family: PingFangSC-light; letter-spacing: 2px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section powered-by="xiumi.us" style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="outline: 0px; max-width: 100%; text-align: center; justify-content: center; display: flex; flex-flow: row; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="outline: 0px; max-width: 100%; display: inline-block; vertical-align: top; width: 20px; align-self: stretch; flex: 0 0 auto; height: auto; border-style: solid solid solid none; border-width: 2px; border-color: rgba(255, 255, 255, 0) rgba(255, 255, 255, 0) rgba(255, 255, 255, 0) rgb(255, 208, 126); box-sizing: border-box !important; overflow-wrap: break-word !important;"><section powered-by="xiumi.us" style="outline: 0px; max-width: 100%; display: contents; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="outline: 0px; max-width: 100%; display: contents; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section powered-by="xiumi.us" style="outline: 0px; max-width: 100%; text-align: justify; box-sizing: border-box !important; overflow-wrap: break-word !important;"><p style="margin-top: 0px; margin-bottom: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></p></section></section></section></section></section></section></section></section><section powered-by="xiumi.us" style="margin-top: 10px; margin-bottom: -10px; outline: 0px; max-width: 100%; font-size: 15px; font-family: PingFangSC-light; letter-spacing: 2px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section powered-by="xiumi.us" style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="outline: 0px; max-width: 100%; line-height: 0; text-align: right; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="outline: 0px; max-width: 100%; vertical-align: middle; display: inline-block; line-height: 0; width: 135.4px; height: auto; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></section></section></section></section><h1 style="margin-right: 8px; margin-left: 8px; outline: 0px; font-weight: 400; font-size: 16px; max-width: 100%; letter-spacing: 0.544px; text-indent: 0em; color: rgb(73, 73, 73); font-family: PingFangSC-Light; line-height: 1.6em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span data-docs-delta="[[20,"法律效力","inline-dir:\"ltr\""],[20,"\n","24:\"zhQL\"|32:4|direction:\"ltr\""],[20,"電子簽約 = 電子合同文件+簽署主體認證+簽署意愿確認，","inline-dir:\"ltr\""],[20,"可靠的電子簽名"],[20,"在","inline-dir:\"ltr\""],[20,"功能便捷的基礎上，保證合同數據安全及電子合同有效力。"],[20,"\n","24:\"Z4tK\"|direction:\"ltr\""],[20,"\n","24:\"RUb3\"|direction:\"ltr\""],[20,"根據《中華人民共和國電子簽名法》第十三條和十四條規定：可靠的電子簽名和手寫簽名或者蓋章具有同等的法律效力，電子合同是合同的另一種形式。","inline-dir:\"ltr\""],[20,"\n","24:\"9G9j\"|direction:\"ltr\""]]" data-copy-origin="https://shimo.im" style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span data-docs-delta="[[20,"在客戶運營上，集團負責規劃與監督，門店負責執行與需求發起。彼此間保持大量的溝通，以確保信息理解不會出現大的偏差。","inline-dir:\"ltr\""],[20,"\n","24:\"XyRb\"|direction:\"ltr\""],[20,"\n","24:\"7Kff\"|direction:\"ltr\""],[20,"“回顧整個項目，我認為最大的挑戰在于：如何讓員工具備基礎的客戶運營意識，如何將客戶運營好，以及如何將這些行為轉化為常規動作。”宋雪說到。","inline-dir:\"ltr\""],[20,"\n","24:\"0mfD\"|direction:\"ltr\""],[20,"\n","24:\"VQ6o\"|direction:\"ltr\""],[20,"“前期我們做了大量的基礎工作，即與每個門店溝通，介紹整體規劃和愿景，然而這些對他們來說都太遙遠。因此，我們采取了三個關鍵措施：首先，一把手負責制，每個門店的總經理是這個項目的第一負責人。其次，制度化，統一動作標準，包括如何用企微添加客戶、發送歡迎語、發送名片、為客戶做備注、打標簽，每個環節都有非常細致的規定。第三，績效化，每個環節都有不同的數據要求與績效考核。”","inline-dir:\"ltr\""],[20,"\n","24:\"FsP6\"|direction:\"ltr\""],[20,"\n","24:\"8DuQ\"|direction:\"ltr\""],[20,"“從早期的集體不理解，到","inline-dir:\"ltr\""],[20,"今天，所有運營行為已經是店端自發發起的了。甚至活動結束后，他們會自己反饋活動的執行效果，通過數據發現哪些方面還需要改進。"],[20,"”宋雪與我們分享到。曉之以情動之以理，康橋集團由上至下，共同攻克了客戶運營前期階段的難題。 ","inline-dir:\"ltr\""]]" data-copy-origin="https://shimo.im" style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-family: mp-quote, -apple-system-font, system-ui, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 4px; text-align: left; color: rgb(34, 34, 34); box-sizing: border-box !important; overflow-wrap: break-word !important;">關于 車</strong></span></span><span data-docs-delta="[[20,"法律效力","inline-dir:\"ltr\""],[20,"\n","24:\"zhQL\"|32:4|direction:\"ltr\""],[20,"電子簽約 = 電子合同文件+簽署主體認證+簽署意愿確認，","inline-dir:\"ltr\""],[20,"可靠的電子簽名"],[20,"在","inline-dir:\"ltr\""],[20,"功能便捷的基礎上，保證合同數據安全及電子合同有效力。"],[20,"\n","24:\"Z4tK\"|direction:\"ltr\""],[20,"\n","24:\"RUb3\"|direction:\"ltr\""],[20,"根據《中華人民共和國電子簽名法》第十三條和十四條規定：可靠的電子簽名和手寫簽名或者蓋章具有同等的法律效力，電子合同是合同的另一種形式。","inline-dir:\"ltr\""],[20,"\n","24:\"9G9j\"|direction:\"ltr\""]]" data-copy-origin="https://shimo.im" style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span data-docs-delta="[[20,"在客戶運營上，集團負責規劃與監督，門店負責執行與需求發起。彼此間保持大量的溝通，以確保信息理解不會出現大的偏差。","inline-dir:\"ltr\""],[20,"\n","24:\"XyRb\"|direction:\"ltr\""],[20,"\n","24:\"7Kff\"|direction:\"ltr\""],[20,"“回顧整個項目，我認為最大的挑戰在于：如何讓員工具備基礎的客戶運營意識，如何將客戶運營好，以及如何將這些行為轉化為常規動作。”宋雪說到。","inline-dir:\"ltr\""],[20,"\n","24:\"0mfD\"|direction:\"ltr\""],[20,"\n","24:\"VQ6o\"|direction:\"ltr\""],[20,"“前期我們做了大量的基礎工作，即與每個門店溝通，介紹整體規劃和愿景，然而這些對他們來說都太遙遠。因此，我們采取了三個關鍵措施：首先，一把手負責制，每個門店的總經理是這個項目的第一負責人。其次，制度化，統一動作標準，包括如何用企微添加客戶、發送歡迎語、發送名片、為客戶做備注、打標簽，每個環節都有非常細致的規定。第三，績效化，每個環節都有不同的數據要求與績效考核。”","inline-dir:\"ltr\""],[20,"\n","24:\"FsP6\"|direction:\"ltr\""],[20,"\n","24:\"8DuQ\"|direction:\"ltr\""],[20,"“從早期的集體不理解，到","inline-dir:\"ltr\""],[20,"今天，所有運營行為已經是店端自發發起的了。甚至活動結束后，他們會自己反饋活動的執行效果，通過數據發現哪些方面還需要改進。"],[20,"”宋雪與我們分享到。曉之以情動之以理，康橋集團由上至下，共同攻克了客戶運營前期階段的難題。 ","inline-dir:\"ltr\""]]" data-copy-origin="https://shimo.im" style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span data-docs-delta="[[20,"法律效力","inline-dir:\"ltr\""],[20,"\n","24:\"zhQL\"|32:4|direction:\"ltr\""],[20,"電子簽約 = 電子合同文件+簽署主體認證+簽署意愿確認，","inline-dir:\"ltr\""],[20,"可靠的電子簽名"],[20,"在","inline-dir:\"ltr\""],[20,"功能便捷的基礎上，保證合同數據安全及電子合同有效力。"],[20,"\n","24:\"Z4tK\"|direction:\"ltr\""],[20,"\n","24:\"RUb3\"|direction:\"ltr\""],[20,"根據《中華人民共和國電子簽名法》第十三條和十四條規定：可靠的電子簽名和手寫簽名或者蓋章具有同等的法律效力，電子合同是合同的另一種形式。","inline-dir:\"ltr\""],[20,"\n","24:\"9G9j\"|direction:\"ltr\""]]" data-copy-origin="https://shimo.im" style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span data-docs-delta="[[20,"在客戶運營上，集團負責規劃與監督，門店負責執行與需求發起。彼此間保持大量的溝通，以確保信息理解不會出現大的偏差。","inline-dir:\"ltr\""],[20,"\n","24:\"XyRb\"|direction:\"ltr\""],[20,"\n","24:\"7Kff\"|direction:\"ltr\""],[20,"“回顧整個項目，我認為最大的挑戰在于：如何讓員工具備基礎的客戶運營意識，如何將客戶運營好，以及如何將這些行為轉化為常規動作。”宋雪說到。","inline-dir:\"ltr\""],[20,"\n","24:\"0mfD\"|direction:\"ltr\""],[20,"\n","24:\"VQ6o\"|direction:\"ltr\""],[20,"“前期我們做了大量的基礎工作，即與每個門店溝通，介紹整體規劃和愿景，然而這些對他們來說都太遙遠。因此，我們采取了三個關鍵措施：首先，一把手負責制，每個門店的總經理是這個項目的第一負責人。其次，制度化，統一動作標準，包括如何用企微添加客戶、發送歡迎語、發送名片、為客戶做備注、打標簽，每個環節都有非常細致的規定。第三，績效化，每個環節都有不同的數據要求與績效考核。”","inline-dir:\"ltr\""],[20,"\n","24:\"FsP6\"|direction:\"ltr\""],[20,"\n","24:\"8DuQ\"|direction:\"ltr\""],[20,"“從早期的集體不理解，到","inline-dir:\"ltr\""],[20,"今天，所有運營行為已經是店端自發發起的了。甚至活動結束后，他們會自己反饋活動的執行效果，通過數據發現哪些方面還需要改進。"],[20,"”宋雪與我們分享到。曉之以情動之以理，康橋集團由上至下，共同攻克了客戶運營前期階段的難題。 ","inline-dir:\"ltr\""]]" data-copy-origin="https://shimo.im" style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-family: mp-quote, -apple-system-font, system-ui, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 4px; text-align: left; color: rgb(34, 34, 34); box-sizing: border-box !important; overflow-wrap: break-word !important;">商悅</strong></span></span></span></span></h1><h1 style="margin-right: 8px; margin-left: 8px; outline: 0px; font-weight: 400; font-size: 16px; max-width: 100%; letter-spacing: 0.544px; text-indent: 0em; color: rgb(73, 73, 73); font-family: PingFangSC-Light; line-height: 1.6em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; color: rgb(136, 136, 136); letter-spacing: 0.544px; caret-color: rgb(0, 0, 0); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; font-size: 12px; font-family: PingFangSC-Light; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"></span></span></strong></h1><h1 style="margin-right: 8px; margin-left: 8px; outline: 0px; font-weight: 400; font-size: 16px; max-width: 100%; letter-spacing: 0.544px; text-indent: 0em; color: rgb(73, 73, 73); font-family: PingFangSC-Light; line-height: 1.6em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span data-docs-delta="[[20,"法律效力","inline-dir:\"ltr\""],[20,"\n","24:\"zhQL\"|32:4|direction:\"ltr\""],[20,"電子簽約 = 電子合同文件+簽署主體認證+簽署意愿確認，","inline-dir:\"ltr\""],[20,"可靠的電子簽名"],[20,"在","inline-dir:\"ltr\""],[20,"功能便捷的基礎上，保證合同數據安全及電子合同有效力。"],[20,"\n","24:\"Z4tK\"|direction:\"ltr\""],[20,"\n","24:\"RUb3\"|direction:\"ltr\""],[20,"根據《中華人民共和國電子簽名法》第十三條和十四條規定：可靠的電子簽名和手寫簽名或者蓋章具有同等的法律效力，電子合同是合同的另一種形式。","inline-dir:\"ltr\""],[20,"\n","24:\"9G9j\"|direction:\"ltr\""]]" data-copy-origin="https://shimo.im" style="outline: 0px; max-width: 100%; color: rgb(136, 136, 136); font-size: 12px; letter-spacing: 0.544px; caret-color: rgb(0, 0, 0); box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">金蝶汽車網絡科技有限公司，自2007年起專注為汽車行業提供專業的數字化解決方案。產品方案覆蓋整車銷售、售后維修管理、二手車、客戶服務、營銷集客、經營分析等各項業務環節，并整合智慧BI、配件集采、聚合支付、智能道閘等多項增值服務，助力主機廠、汽車經銷及服務企業提升整體服務水平與運營效率，實現業財稅一體的數字化升級。目前車商悅大中型集團客戶突破100家，服務全國門店超5000家，</span><span class="wx_search_keyword_wrap" style="outline: 0px; max-width: 100%; color: var(--weui-LINK); cursor: pointer; box-sizing: border-box !important; overflow-wrap: break-word !important;">CADA</span><span style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">汽車經銷百強榜中有超過40%的客戶與金蝶合作。</span></span><span data-docs-delta="[[20,"法律效力","inline-dir:\"ltr\""],[20,"\n","24:\"zhQL\"|32:4|direction:\"ltr\""],[20,"電子簽約 = 電子合同文件+簽署主體認證+簽署意愿確認，","inline-dir:\"ltr\""],[20,"可靠的電子簽名"],[20,"在","inline-dir:\"ltr\""],[20,"功能便捷的基礎上，保證合同數據安全及電子合同有效力。"],[20,"\n","24:\"Z4tK\"|direction:\"ltr\""],[20,"\n","24:\"RUb3\"|direction:\"ltr\""],[20,"根據《中華人民共和國電子簽名法》第十三條和十四條規定：可靠的電子簽名和手寫簽名或者蓋章具有同等的法律效力，電子合同是合同的另一種形式。","inline-dir:\"ltr\""],[20,"\n","24:\"9G9j\"|direction:\"ltr\""]]" data-copy-origin="https://shimo.im" style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span data-docs-delta="[[20,"在客戶運營上，集團負責規劃與監督，門店負責執行與需求發起。彼此間保持大量的溝通，以確保信息理解不會出現大的偏差。","inline-dir:\"ltr\""],[20,"\n","24:\"XyRb\"|direction:\"ltr\""],[20,"\n","24:\"7Kff\"|direction:\"ltr\""],[20,"“回顧整個項目，我認為最大的挑戰在于：如何讓員工具備基礎的客戶運營意識，如何將客戶運營好，以及如何將這些行為轉化為常規動作。”宋雪說到。","inline-dir:\"ltr\""],[20,"\n","24:\"0mfD\"|direction:\"ltr\""],[20,"\n","24:\"VQ6o\"|direction:\"ltr\""],[20,"“前期我們做了大量的基礎工作，即與每個門店溝通，介紹整體規劃和愿景，然而這些對他們來說都太遙遠。因此，我們采取了三個關鍵措施：首先，一把手負責制，每個門店的總經理是這個項目的第一負責人。其次，制度化，統一動作標準，包括如何用企微添加客戶、發送歡迎語、發送名片、為客戶做備注、打標簽，每個環節都有非常細致的規定。第三，績效化，每個環節都有不同的數據要求與績效考核。”","inline-dir:\"ltr\""],[20,"\n","24:\"FsP6\"|direction:\"ltr\""],[20,"\n","24:\"8DuQ\"|direction:\"ltr\""],[20,"“從早期的集體不理解，到","inline-dir:\"ltr\""],[20,"今天，所有運營行為已經是店端自發發起的了。甚至活動結束后，他們會自己反饋活動的執行效果，通過數據發現哪些方面還需要改進。"],[20,"”宋雪與我們分享到。曉之以情動之以理，康橋集團由上至下，共同攻克了客戶運營前期階段的難題。 ","inline-dir:\"ltr\""]]" data-copy-origin="https://shimo.im" style="outline: 0px; max-width: 100%; color: rgb(136, 136, 136); font-size: 12px; letter-spacing: 0.544px; caret-color: rgb(0, 0, 0); box-sizing: border-box !important; overflow-wrap: break-word !important;">聯系我們：</span></span><span style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; text-indent: 0em; caret-color: rgb(0, 0, 0); color: rgb(63, 63, 63); font-size: 12px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; color: rgb(100, 100, 100); font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;"></strong><strong style="outline: 0px; max-width: 100%; color: rgb(100, 100, 100); font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; font-family: PingFangSC-Light; color: rgb(95, 156, 239); box-sizing: border-box !important; overflow-wrap: break-word !important;">400-886-3178</span></strong></span></h1><p><span style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; text-indent: 0em; caret-color: rgb(0, 0, 0); color: rgb(63, 63, 63); font-size: 12px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; color: rgb(100, 100, 100); font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; font-family: PingFangSC-Light; color: rgb(95, 156, 239); box-sizing: border-box !important; overflow-wrap: break-word !important;"><br/></span></strong></span></p><h1 style="margin-right: 8px; margin-left: 8px; outline: 0px; font-weight: 400; font-size: 16px; max-width: 100%; letter-spacing: 0.544px; text-indent: 0em; color: rgb(73, 73, 73); font-family: PingFangSC-Light; line-height: 1.6em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; caret-color: rgb(0, 0, 0); color: rgb(63, 63, 63); font-size: 12px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; color: rgb(100, 100, 100); font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; font-family: PingFangSC-Light; color: rgb(95, 156, 239); 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